Note: This is a port of an old post from a previous blog, originally written to target Sitecore 6.3, though it still applies as of Sitecore 7.5. Whilst it is now not such a new subject, it may still prove useful to some. As Sitecore 8 has all the editors ported to SPEAK, it is unlikely that this method will work from that version onwards.
Have you noticed how the Marketing Center icon in the Sitecore Start Menu is just used to load a new Content Editor window, but with a particular root item? In that particular case it goes straight to /sitecore/system/Marketing Center
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